Premier League leaders, Liverpool, have confirmed that the club will be kitted by Adidas from the 2025/2026 season, with its partnership with Nike coming to a close at the end of the current campaign.
The kit switch will take place on August 1st, at which point the new strips and training gear will be launched and available for purchase.
According to The Times, the new kit deal with the German sportswear manufacturers will be worth more than $77m (£60m/€71m) per season to the Reds, though the exact figure on its total value varies given that it is incentivized depending on a variety of factors.
Liverpool CEO Billy Hogan said: “Everyone at the club is incredibly excited to welcome Adidas back into the LFC family. We have enjoyed fantastic success together in the past and created some of the most iconic LFC kits of all time.”
“Adidas and Liverpool share an ambition of success and we couldn’t be more excited to partner together again as we look forward to creating more incredible kits to help drive on-pitch performance. We’d like to thank Nike for their support over the last five years and wish them well for the future.”
Chief Executive Officer of Adidas Bjorn Gulden added: “We are extremely excited that Adidas and Liverpool Football Club are teaming up once again. The club is one of the biggest and most iconic names in world football with a huge fan base.”
“The jerseys worn during previous partnerships are some of the greatest ever created. We are honored to once again provide the players with cutting-edge technology to perform at the highest level and are looking forward to creating more classics for the fans.”
Adidas was the preferred pick for the Reds, following a competitive bidding process that involved Nike and Puma.
Liverpool and Adidas have previously partnered twice before, first between 1985 and 1996 and then again from 2006 to 2012.