Manchester United has announced plans to consult their fan base before proceeding with any sale of the naming rights to their iconic stadium, Old Trafford.
The Red Devils acknowledged that this option is under serious consideration as part of their strategy to generate revenue for future developments.
Cost of the proposed renovations could amount to £2 billion, a significant financial undertaking for the club.
United’s Chief Operating Officer Collette Roche has assured supporters that “all possible funding options” are being explored to manage the costs effectively. This includes the potential sale of naming rights, which could provide a substantial influx of capital.
Fans have expressed mixed reactions to the idea of selling the stadium’s naming rights, with some welcoming the potential financial benefits, while others are concerned about maintaining the club’s heritage and traditions.
Manchester United’s decision to involve fans in the consultation process aims to address these concerns and ensure that any move reflects the sentiments of its loyal supporters.
One option under consideration mirrors the deal that saw Barcelona’s stadium renamed Spotify Camp Nou, in a significant commercial partnership worth over $300 million.
The club’s leadership believes that such a move could align United with modern financial strategies while still honouring its storied history.